Do you know that anybody who attends an event already has an interest and expectations towards the event? Fact is, the moment anyone steps out to attend an event means they’re already open to the concept of your business.
The crucial element for you is ensuring that it’s your products or services so that it will call for attention and engagement over your competitors.
However, when attending an occasion, you need your exhibition stand to be the only sign that will stick on your attendee’s mind and thought. One of the quality ways to make your brand or business memorable is by maximizing stands for events in Las Vegas to give your event an interactive experience.
If you can get the event attendees involved, they’ll have a more effective experience than they anticipated. The resultant effect is that they’ll be more likely to show a greater interest in your business, services, and products.
Here are 4 approaches you can make your next event stand out:
1. Audio Visual Screens
Adding a TV display in your exhibition stand will help you to show off more of what your business involves or the kind of services you render and this happens without taking up valuable floor space as the traditional method of exhibition. An outstanding video is alluring, stimulating and informative and could attract passing visitors.
Whether you’ve got a massive 9m² exhibition stand or you’ve got a 3m² shell scheme space, adding a TV screen will boom sales funnel and increase leads. Most exhibition stands nowadays have a TV screen or pc on display. It gives the possibility to ship out a robust message of what your enterprise has to provide, without crowding your exhibition stand. Your video or display must be interesting, catchy, and informative.
Above all, your exhibition must spark a verbal exchange. You don’t need to present all the data on display to allow your visitors to ask questions and interact in conversation with you, and could lead to follow up by you as well. The TV display must be transportable and ideal for audio to drive traffic.
You can maximize a Mobile TV and Monitor Stand on wheels portable of mounting each TV and video display units up to 60” in length or about 45kg in weight. The Portable TV Stand is fashionable, freestanding and may be used to mount each TV and video display units. The heavy responsibility, smooth glide castors make it tremendously portable and easy to manoeuvre around your event without any stress.
However, the TV stand is ideal for displaying advertising media in high traffic locations at events particularly social events that involve crowds. The XL 60 Free Standing TV Stand is a static TV stand which may be used as freestanding. A particular function of this TV Stand is that it may be integrated into pop up displays, growing an elegant exhibition display that engages your attendees through the use of promotional audio visible content material and printed photographs.
2. Social Media
Do you know that social media can play a big part in engaging your exhibition audience? Most times, it’s only used in pre-event marketing, however, it should also be maximized as a part of your exhibition experience. Your social media accounts should be active up to the day of your event.
It’s a free marketing tool that allows you to reach out and let customers know about the details of your event, provides business positive results in marketing. During the show, it is great if you can keep that social connection going. It might be a good idea to have one person on the stand dedicated to managing social media accounts so that you can stay on top of it. By doing this you can personally thank people for visiting your stand which makes your relationship more personal.
You can use the event hashtag (#) on your status updates which will help you reach a wider audience. Create your hashtag and encourage people to use it and share it when interacting on social media platforms. You could run an online competition through your social media account which will help you to increase your followers, engage in conversation and drive engagement, experience better customer engagement.
The internet is a powerful tool and social media usage is ever-growing, by adding this tool to your exhibition experience, then it’s likely to have a positive effect on your success rate.
3. Touch Screen Technology
Touch screen technology and gadgets not only help attract visitors to your stand but can also increase the time spent on your exhibition stand. Adding an application on your smartphone or tablet to your exhibition stand enables you to showcase different aspects of your business. You have quick and easy access to a library of digital media such as photos and videos at the click of a button.
They are also great for gathering contact details, completing surveys and demonstrating your products and services. They don’t take up too much valuable exhibition stand floor space and can offer so much more than a product sample on a table does. You can lock down your touch screen display to your website so that visitors can browse the rest of your business and not be restricted to just what is on display.
It may be that another part of your business is what generates the lead, and by having access to it through touch screen technology will not limit your success. This gives customers a greater incentive to visit and have an enjoyable user experience. Each platform has a lockable iPad enclosure, provided with security keys with rotation, pivot and tilt functions providing iPads to be used in either portrait or landscape adjustment.
Offering refreshments is a great way of attracting visitors as well as increasing the time that they spend on your exhibition stand. If space permits, offering a comfortable seating area where you can entertain visitors whilst offering refreshments will have a greater impact.
After hours of walking around the exhibition hall, visitors are sure to be lacking energy ultimately feeling famished. Offering them some light refreshments, or somewhere to sit will encourage them and as well gives you a perfect opportunity to sell your business.